Web Development Email Marketing B2B

Watch Your Language!

November 1st, 2004

by Stephan Spencer

Originally published in Catalog Age

When it comes to breaking through to your customers’ email inbox, it’s getting to be less about what you say and more about how you say it. The spam net that i.merchants must circumvent is getting ever more sophisticated and, dare we say, overzealous. In fact, recent surveys indicate that more than one-third of permission emails that consumers want to receive from trusted sources are being blocked by email filters and corporate firewalls.

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E-Mail Marketing: Beating the Deliverability Crisis

DMA Annual Conference — New Orleans, LA

October 17th, 2004

Seminar by Brian Klais

As consumers rely more heavily on spam filters, the e-mail marketer’s dilemma is nearing a breaking point. Soon only 50% of your consumers will receive your e-mails! What are the major factors influencing your own deliverability challenges? This session will reveal ways to assess your vendors’ network reputation, best practices for designing spam filter-friendly e-mails, how to get whitelisted with major ISPs, and where e-mail marketers go from here.

Topics include:

  • Understanding whitelisting criteria for ISPs such as AOL and Yahoo!
  • Secrets to monitoring your own spam record — and your e-mail vendor’s
  • Tactics for making your e-mails filter-friendly while complying with the law

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Integrating Email Marketing and SEO Into Your Marketing Mix

Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand

October 13th, 2004

Seminar by Stephan Spencer

A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.

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Charity appreciates website advice

“Stephan Spencer has been a steadfast supporter of our work, particularly in the initial phases. He provided, through Netconcepts, our website facility gratis and was always available for consulting on matters of communication website improvement. I consider his technical knowledge is of the highest level in the field.”

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Conservationists enjoy increased traffic, search engine rankings and new volunteers

“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

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Get Google to Love your Web site

MarketingProfs virtual seminar series — online (webcast)

April 27th, 2004

Webcast by Stephan Spencer

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.

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Stephan Spencer’s Top 10 Tips for E-Commerce Sites

April 23rd, 2004

by Stephan Spencer

Originally published in National Business Review

Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…

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SecureWorks

April 1st, 2004

by Stephan Spencer

SecureWorks screenshotWe are helping, network security specialist, SecureWorks revamp www.secureworks.com to make it search engine optimal in design, content and structure and insure maximum visibility in search engines like Google.

The first phase of the project is complete with the new-look, fast-loading site in place. And we are now working with SecureWorks, helping them search engine optimize content and achieve targeted visibility around the keywords our research identified.

[ static SSI | SEO ]

Visit The Site: Secure Works

Email Marketing

WCCE Annual Winter Conference — Madison, WI

February 11th, 2004

Seminar by Brian Klais

  • Why market via e-mail
  • How to rise above the noise
  • Reaching today’s consumers

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Netconcepts to run site for US taxidermy firm

January 20th, 2004

Originally published in New Zealand Herald

Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?

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